A senior product marketer at a leading global beverage company finds herself with a rare 15-minute window in her day.

Curious, she opens her Humaie AI workspace — where market research, competitive intelligence, and years of customer insights are all connected and searchable.

Within minutes, she prompts an AI Assistant to explore a long-dormant product idea. The assistant pulls together cited market trends, emerging consumer segments, and internal research data to build a complete business case. It even proposes positioning language, visual concepts, and a draft launch plan.

By the end of her short break, a compelling, data-backed proposal is ready. The executive team approves it unanimously.

What once took months of fragmented effort is now fast-tracked to development — compressing the cycle from ideation to greenlight in days, not quarters.

The product is now forecast to become one of the fastest-growing SKUs in their portfolio, with projected velocity outpacing any launch in the company’s history.

Off the back of this success, the company is now partnering with Humaie to deliver a series of ongoing use cases — embedding AI assistants across their teams to unlock buried data, surface actionable insights from thousands of pages of research and operational documents, and build scalable workflows for future product development.

What began as a single experiment has grown into a broader transformation: using AI not just to generate ideas faster, but to build a connected intelligence layer that drives continuous innovation.